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Co-creation and Collaboration
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The birth of Western philosophical thought occurred through inspiring dialogues in ancient Greece. Till today, conversation can unleash the creative powers of individual participants and fuel knowledge creation beyond the capacities of a single mind.
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Since we believe that "None of Us is as Smart as All of Us”, linking minds is a necessity, not only for the purpose of knowledge sharing, but especially for knowledge creation. On the Colayer collaboration platform, employees synergize their thinking to build up collective brainpower that is more than the sum of its parts. The most important knowledge enablers – management of conversations, mobilization of knowledge activists, creation of the right context, and globalisation of local knowledge – are all supported and sustained by the platform. Moreover, it integrates all steps of the knowledge-creation process – originating, conversing, documenting, and internalising – in one common virtual workspace that leaves freedom for open minds.
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In short: The power to create knowledge is embedded not just in individuals but in the interaction of them among each other on a common layer.
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The spread of e-Mail, the first killer application of the Internet, has contributed to the fragmentation of information by cutting it into small pieces and storing it in dispersed in- and outboxes. “Re-contextualization” of e-Mail is tiresome, costly and often simply impossible. Regarding this, we make the provocative statement that “e-Mail Will Be Dead Soon”. In Colayer’s comty environments, you won’t need to recontextualize e-Mails anymore. You yourself will “data-travel” to the very source of information (and not vice-versa!) to find it in its original context.
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Just like in capital markets, a Culture of Transparency drives efficiency in your own company. Trust and flows of knowledge help to avoid redundancies, internal barriers and control costs. The Colayer platform is nourished by a culture of transparency, by people making visible their ongoing and past interactions in a common “cyberspace”. In turn, the platform itself nourishes your company’s culture of transparency, by implementing internal ways of communication that are widely accessible.
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Companies of the 21st century even go a step farther. They step over the conventional boundaries of the company, opening doors of discussion throughout wider networks of collaboration. Seeking competitive advantage and knowing that“Markets Are Conversations”, successful companies are in constant conversations with customers, partners, and other stakeholders. Again, the Colayer platform gives them the space and the tools to live this approach.
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Creativity emerges in open structures, and the design of our product should reflect this. Strong guidance, fancy designs, technological as well as graphical boundaries all limit the space for imagination. Therefore, a simple design does not mean limitation, but rather helps to use the mind’s endless possibilities. The same goes for flexibility of use. Jigsaw Puzzles demonstrate that rigid structures lead to predefined outcomes. Just as with Lego Blocks, we think that ever-changing combinations of small blocks of interaction lead to the desired outcomes. Therefore, the Colayer platform incorporates a wide range of communication tools to pick and choose, giving flexibility for mass-tailored web conversations.
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What is more, the underlying technical language of these conversations has to fit the creative mind. Clearly enough, it is impossible to model co-creation with a database approach. We think that the XML-Philosophy, a compromise between the unstructured human language and computer application possibility, provides the Colayer platform with an optimal mix of flexibility and efficiency to power co-creative processes. Still, our focus is on Building the Layer, not Technology. Our product idea, not the passion for a certain software environment, guides us in order to find the appropriate technology. Because in the end, only the product’s functionality counts, not the Ones and Zeros behind!
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The difference between companies in the knowledge age is not their assets, but their people’s collective knowledge and innovation capabilities. Intangible Asset Monitoring and Management requires measuring the company’s hidden potential and using it in the most effective way. Regarding the measurement of intangibles, parameters like idea and value generation, learning initiatives, plurality or customer care have to be observed. The Colayer collaboration platform enables e.g. to monitor conversation patterns, with the option of rewarding valuable new inputs. Moreover, the platform’s accessibility and transparency ensure that knowledge is shared and not lost, hence increasing intangible assets. Matchmaking contributes to the best use of formerly isolated skills, problem solving capabilities and knowledge, thus catalysing your intangible assets’ real value
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