The email problem was one of the main starting points of Colayer: Markus Hegi was previously a business consultant for Deloitte Consulting and travelled extensively. Nevertheless, he had to stay in close contact with many teams globally, update them about progress, discuss issues and develop new concepts. This was very challenging as most of the communication went through email and was fragmented in many places. It was almost impossible to maintain a clear overview of all the interrelated activities.

The problem of today’s communication is that it mainly occurs within different tools. This leads to fragmentation of information and to multiple inconsistent copies of the same information.

The paradigm shift of online communication leads to two fundamental changes:

The first change is, organization of information. Today, communication is stored in different tools like email, chat, document management, etc. The new paradigm will lead to storing all information along with the context, no matter what tool has generated it.

The second change is, that we will not "send" information anymore. The root cause of the problem with email is that we make copies of information and send them around, to people, who may not be interested. This results in fragmentation, inconsistency, information overload and spam. In the new paradigm, we travel, not the information. We always work within a meaningful context and the information stays there.